BLACKPINK is currently the most subscribed K-pop artist on YouTube with 99.7 million subscribers, followed by BTS’s BANGTANTV at 82.2 million and HYBE LABELS at 79.5 million.
YouTube has become the main place where K-pop groups share their music videos, behind-the-scenes content, and connect with fans worldwide.
I will break down which artists and labels get the most attention in 2026 and how the competition looks right now.
Which K-pop Group Has the Most Subscribers on YouTube? (2026)
BLACKPINK holds the number one spot with 100 million subscribers on their official channel, making them the most subscribed K-pop group on YouTube as of early 2026.
Their channel features everything from official MVs to dance practices and behind-the-scenes content that keeps BLINKs coming back.
BLACKPINK runs an artist channel rather than a label hub, which means that every subscriber specifically chose to follow the group’s content.
Top 10 Most Subscribed K-pop YouTube Channels (2026)
Here are the rankings of the top 10 Most Subscribed K-pop YouTube Channels:
| Rank | YouTube Channel | Artist / Label | Subscribers (Millions) | Category |
|---|---|---|---|---|
| 1 | BLACKPINK | BLACKPINK | 100M | Girl Group |
| 2 | BANGTANTV | BTS | 82.2M | Boy Group |
| 3 | HYBE LABELS | HYBE Corporation | 79.5M | Label |
| 4 | SMTOWN | SM Entertainment | 33.5M | Label |
| 5 | JYP Entertainment | JYP Entertainment | 31.7M | Label |
| 6 | Stray Kids | Stray Kids | 22.9M | Boy Group (4th Gen) |
| 7 | TWICE | TWICE | 19M | Girl Group |
| 8 | BIGBANG | BIGBANG | 16.7M | Boy Group |
| 9 | IU Official | IU | 12.2M | Solo Artist |
| 10 | EXO | EXO | 9.85M | Boy Group |
The top three channels alone pull in over 260 million combined subscribers, showing K-pop’s huge YouTube presence globally.
Let’s break down what makes each channel worth subscribing to.
1. BLACKPINK
| Channel name | BLACKPINK |
| Viral Songs / Comebacks | Pink Venom, Shut Down, How You Like That, Kill This Love, DDU-DU DDU-DU |
| Year Created | 2016 |
| Channel Type | Official Group Hub |
| Channel | Link |
BLACKPINK delivers high-fashion visuals and genre-blending tracks that work in Seoul and Los Angeles equally well. Their musical style mixes EDM drops with hip-hop verses and pop hooks that stick in your head for days.
Their music videos consistently hit the billion-view mark, and collaborations with Western artists like Selena Gomez brought millions of new fans to their channel.
“DDU-DU DDU-DU” became the first K-pop group MV to hit 2 billion views, setting a record that pushed other groups to aim higher.
2. BANGTANTV
| Channel name | BTS |
| Viral Songs / Comebacks | Dynamite, Butter, Permission to Dance, Boy With Luv, Blood Sweat & Tears |
| Year Created | 2012 |
| Channel Type | Official Group Hub |
| Channel | Link |
BTS started the personal vlog trend on this channel, mixing official content with RUN BTS episodes and member-made videos. Their sound spans everything from moody hip-hop to radio-ready pop songs that topped Billboard for years.
The channel grew because BTS uploaded practice room footage, birthday messages, and random moments that felt personal to ARMY.
The group’s financial success reflects their influence; BTS is collectively worth an estimated $150M to $350M in 2026, and their YouTube channel played a major role in building that empire through direct fan connection.
3. HYBE LABELS
| Channel name | HYBE Corporation |
| Viral Songs / Comebacks | Multi-artist releases featuring BTS, TXT, ENHYPEN, NewJeans, SEVENTEEN, LE SSERAFIM |
| Year Created | 2008 (originally Big Hit Entertainment) |
| Channel Type | Label Hub |
| Channel | Link |
HYBE houses multiple big acts under one roof, from BTS to NewJeans to SEVENTEEN. Their strategy focuses on high-quality production across all artists, creating a brand that fans trust.
This channel works as a one-stop shop for fans of multiple HYBE groups, offering concept trailers and special stages between major comebacks.
When NewJeans dropped “OMG” and “Ditto” back-to-back, the channel got thousands of new subscribers daily.
4. SMTOWN
| Channel name | SM Entertainment |
| Viral Songs / Comebacks | Multi-artist featuring NCT, aespa, EXO, Red Velvet, SHINee, Girls’ Generation |
| Year Created | 2006 |
| Channel Type | Label Hub |
| Channel | Link |
SM built the K-pop system as we know it, and their channel reflects decades of making hits. Their artists are known for trying new sounds and synchronized choreography that looks almost impossible to pull off.
The channel grew by uploading organized, high-quality content early and hosting annual concerts that stream globally. Their rotating roster of comebacks means fresh content almost every week, keeping subscribers engaged year-round.
5. JYP Entertainment
| Channel name | JYP Entertainment |
| Viral Songs / Comebacks | Multi-artist featuring Stray Kids, TWICE, ITZY, NMIXX, DAY6 |
| Year Created | 2008 |
| Channel Type | Label Hub |
| Channel | Link |
JYP balances catchy hooks with letting artists help create their music. Their sound is bright, energetic, and perfect for viral dance challenges that take over TikTok.
Reality shows like Sixteen and Stray Kids’ survival program brought millions of invested viewers who stuck around for the music.
JYP himself occasionally appears in content, which fans find entertaining and refreshing compared to other labels.
6. Stray Kids
| Channel name | Stray Kids |
| Viral Songs / Comebacks | God’s Menu, MANIAC, S-Class, Thunderous, Back Door |
| Year Created | 2017 |
| Channel Type | Official Group Hub |
| Channel | Link |
Stray Kids writes and produces most of their songs, creating bass-heavy tracks with fast rap sections. Their self-made story connects with fans who value real artistic control.
They targeted international markets early by releasing English versions and working with Western artists. “God’s Menu” went viral in 2020 and brought a wave of new STAYs who watched their entire video library in weeks.
7. TWICE
| Channel name | TWICE |
| Viral Songs / Comebacks | Feel Special, The Feels, Alcohol-Free, TT, Cheer Up |
| Year Created | 2016 |
| Channel Type | Official Group Hub |
| Channel | Link |
TWICE perfected the bright, catchy pop sound with nine members bringing different vocal colors and personalities. Their Japanese releases, like “Candy Pop,” often do better commercially than Korean tracks.
Point choreography that goes viral on TikTok consistently drives new subscribers to watch full performances. The “TT” hand pose became a global thing that people still copy years later, proving their cultural impact.
8. BIGBANG
| Channel name | BIGBANG |
| Viral Songs / Comebacks | Fantastic Baby, Bang Bang Bang, Still Life, Haru Haru, Loser |
| Year Created | 2005 |
| Channel Type | Official Group Hub |
| Channel | Link |
BIGBANG started the idol-artist hybrid model with members writing hits and setting fashion trends. Their style blends hip-hop with electronic sounds and raw vocal emotion.
Catalog videos still pull millions of views yearly from new fans discovering K-pop history. “Still Life” in 2022 immediately trended worldwide after a four-year break, showing their staying power even with sparse releases.
9. IU Official
| Channel name | IU |
| Viral Songs / Comebacks | LILAC, Celebrity, Love Wins All, Blueming, eight (featuring SUGA) |
| Year Created | 2017 |
| Channel Type | Solo Artist Hub |
| Channel | Link |
IU went from Korea’s “nation’s little sister” to a sophisticated artist, delivering folk-pop ballads and story-driven MVs. Her music often tackles adult themes with poetic lyrics that connect across age groups.
Each release feels like a major event rather than just another upload, building anticipation. Acting roles in hit dramas like “Hotel Del Luna” bring curious viewers to her music, creating a cycle of new fans.
Her success extends beyond YouTube; IU leads as the richest female K-pop idol, which speaks to her diverse income streams from music, acting, and endorsements that all feed back into her channel’s growth.
10. EXO
| Channel name | EXO |
| Viral Songs / Comebacks | Monster, Love Shot, Don’t Fight The Feeling, Growl, Call Me Baby |
| Year Created | 2006 |
| Channel Type | Official Group Hub |
| Channel | Link |
EXO brought theatrical concepts and strong vocals to K-pop, with songs that range from smooth R&B to intense EDM. Their performance videos show choreography that looks impossibly clean and synchronized.
Solo member activities and repackage albums keep subscribers engaged during gaps between group comebacks. EXO-Ls stream religiously, and legacy content continues attracting new fans even years after release.
Conclusion: BLACKPINK Is The Most subscribed K-pop YouTube channel
BLACKPINK’s nearly 100 million subscribers show girl groups can own digital platforms just as much as boy groups, while BTS and HYBE’s combined strength shows what smart label management can do.
These channels represent billions of views total and confirm YouTube remains essential for K-pop’s global reach.
If your bias didn’t make this list, keep streaming because these rankings change with every comeback.
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FAQs
BLACKPINK leads with 99.7 million subscribers on their official channel, beating BTS’s BANGTANTV by over 17 million as of early 2026.
BTS collectively holds an estimated net worth between $150-350 million, while IU leads as the richest female K-pop idol, individually with major earnings.
MrBeast holds the top individual creator spot globally, while BLACKPINK ranks as the most subscribed K-pop artist channel on the platform.
BLACKPINK’s official channel is the most subscribed Korean channel on YouTube, ahead of both individual creators and other entertainment channels from Korea.
Lisa from BLACKPINK is the most followed K-pop idol on Instagram, while BLACKPINK as a group leads K-pop on TikTok too.
