One of the top moments in K-pop is breaking the 24-hour MV mark. Once a new video hits, everything goes wild fast. That brief window proves just how huge a group really is.
BTS has got the top spot for most first-day views. Their catchy track “Butter” racked up 108.2 million views fast. I rewatched it so many times that my phone got hot!
This massive number isn’t only a milestone; it shows how strong K-pop really is. So here’s a peek at past milestones and standout videos that shaped this wild journey!
Which Is The Most-Viewed K-pop Music Video in 24 Hours?
BTS 2021 hit, “Butter,” holds the title of the most viewed Kpop music video in 24 hours. It got an amazing 108.2 million official views in one day.
This was not just hard work by fans. It was a huge worldwide event. They got an Official Guinness World Record for this. They broke the record for most MV views on YouTube in a single day. That is seriously iconic!
Why is that number important? YouTube began monitoring views closely. They did this to remove bots. This made getting over 100 million views extremely difficult.
“Butter” is the biggest since YouTube got strict. It proves that the fandom (ARMY) is unstoppable. This record is more than a number. It is the official measure of K-pop’s power around the world!
Top 10 Most Viewed KPop Music Videos in 24 Hours?
If you’re ready to see how fast K-pop fans can stream, then get ready. Here are the top 10 most powerful K-pop MV debuts:
| Rank | Artist | MV Title | Official 24-Hour Views | Date Achieved |
|---|---|---|---|---|
| 1 | BTS | “Butter” | 108.2 Million | May 21, 2021 |
| 2 | BTS | “Dynamite” | 101.1 Million | August 21, 2020 |
| 3 | BLACKPINK | “Pink Venom” | 90.4 Million | August 19, 2022 |
| 4 | BLACKPINK | “How You Like That” | 86.3 Million | June 26, 2020 |
| 5 | BLACKPINK | “Ice Cream (with Selena Gomez)” | 79.0 Million | August 28, 2020 |
| 6 | BTS | “Boy With Luv (feat. Halsey)” | 74.6 Million | April 12, 2019 |
| 7 | LISA (BLACKPINK) | “LALISA” | 73.6 Million | September 10, 2021 |
| 8 | BTS | “Permission to Dance” | 72.3 Million | July 9, 2021 |
| 9 | BTS | “Life Goes On” | 71.6 Million | November 20, 2020 |
| 10 | BLACKPINK | “Lovesick Girls” | 61.4 Million | October 2, 2020 |
1. BTS – “Butter” (108.2 Million Views)
BTS’s “Butter” from 2021 is super catchy. It broke a global record right out of the gate (no surprise there). Fans went wild with the streaming.
Instead of just matching it, they blew past the prior record by roughly seven million views. This shows how strong their momentum really is.
2. BTS – “Dynamite” (101.1 Million Views)
Dynamite made waves because it was BTS’s first full English song. Hitting 100 million views on YouTube in less than a day? Yeah, no K-pop MV had done that before.
The song is upbeat, while the visuals just burst with energy. This MV completely blew past old streaming records.
3. BLACKPINK – “Pink Venom” (90.4 Million Views)
“Pink Venom” is the most-viewed MV by a female artist, which is an incredible feat! The video is beautiful, showcasing the girls’ amazing fashion.
These high views prove BLACKPINK is still setting records. They stand out by creating art that their fans love to rewatch.
4. BLACKPINK – “How You Like That” (86.3 Million Views)
“How You Like That” ruled the charts before Pink Venom dropped. The visuals? Sharp, bold, full of flair. Everything looked perfect on screen.
Fans went wild once it came out, and the energy was sky-high. Records were shattered one after another after this BLACKPINK release.
5. BLACKPINK – “Ice Cream (with Selena Gomez)” (79.0 Million Views)
I really liked the song “Ice Cream.” The collab felt super lively. It’s got this upbeat, sweet vibe, just right for summer. The outfits in the video were super cool, too.
Teaming up with Selena Gomez helped it blow up across America. This was proof that K-pop is a global brand now.
6. BTS – “Boy With Luv (feat. Halsey)” (74.6 Million Views)
Another great collaboration, “Boy With Luv,” set records back in 2019. This video started the Map of the Soul era. It showed just how strong streaming power truly was.
The energy in the video is very cheerful! The dance moves are amazing, and having Halsey in the video made it super fun to watch!
7. LISA – “LALISA” (73.6 Million Views)
Time for the solo queen! Lisa broke the record for a female solo artist’s first day. The “LALISA” MV is so gorgeous. It really represents her ethnicity and her great fashion sense.
She’s always so charismatic on stage! Seeing her shine this bright in her solo work was one big win for the entirety of K-pop.
8. BTS – “Permission to Dance” (72.3 Million Views)
“Permission to Dance” MV is just pure happiness! It’s their second English song. It came out when the world was really in need of a hopeful song.
It didn’t beat the “Butter” record, but it was close! The message is so warm and positive. You seriously can’t help but smile while watching it!
9. BTS – “Life Goes On” (71.6 Million Views)
I really love this one because it feels so different! “Life Goes On” came out when the world was having a tough time. The song is sentimental and comforting.
The MV feels so homely, and V helped to direct it! Hitting over 71 million views with a slower song just shows how much ARMY supports them. It’s a true comfort song!
10. BLACKPINK – “Lovesick Girls” (61.4 Million Views)
The last in the top ten is another one from BLACKPINK! “Lovesick Girls” was the title song from The Album. It showed a softer, more real side of the girls.
The MV is so beautiful, and the song is really so catchy! This one proved that BLACKPINK is truly unmatched.
How Do Fandoms Even Break 100M Views in 24 Hours?
The fan effort is where the real magic happens. Honestly, reaching 100 million views in a single day is a complete miracle, which is only made possible by the fandom! The fandom has to unite as a whole.
With ARMY and BLINKs, the goals are huge. They do huge live streaming parties, even globally. They also need to follow certain rules for their views to be counted. You need to watch the entire MV. Then, you need to wait for a couple of minutes, clean your internet history, and stream it again!
You can see that your view counter rockets to a huge figure initially. Later, YouTube shows a drastically different figure, which is a significantly lower official count. That is the anti-bot mechanism of YouTube in full swing!
They diligently eliminate the views that are seen as fake, such as reload clicks, as well as bot hits. This cleaning takes time. This official number is the real victory because this is the evidence that the work of the fans has paid off.
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Conclusion: BTS’s Butter is the Most Viewed K-Pop MV in 24 Hours
We just looked at some truly insane numbers! It proves that K-pop fans are the most dedicated viewers on Earth.
You see the huge power of BTS setting impossible goals. You also see BLACKPINK showing true girl group domination! These record-breaking music videos show huge passion and the global growth of K-pop.
It’s not just about the views. It’s about making a huge statement to the world with every new song. Every time a group drops a new MV, we all watch to see which fandom can push the limits next!
FAQs
It’s BTS with “Butter.” The track smashed records, hitting 108.2 million views in just one day, blowing past every act out there.
The K-pop music video with the biggest view count is still PSY’s “Gangnam Style.” This video made history, being the first on YouTube to hit a billion views.
In 2025, K-pop music videos saw a big hit with BLACKPINK’s “JUMP,” leading the pack, grabbing nearly 29.4 million views within just one day after dropping.
BTS holds the record for the most viewed music video in 24 hours. Their music video titled “Butter” grabbed a spot in the Guinness Book with 108.2 million views.
The fastest K-pop music video to get 1 billion views is “APT.” by ROSÉ and Bruno Mars. It hit that mark in just around 105 days.
