As of 2025, TikTok has around 1.9 billion monthly active users globally, with the Asia-Pacific region alone accounting for nearly 297 million users.
In this article, we will provide you with TikTok’s user statistics, including regional, age, and gender trends, and K-pop’s influence on engagement.
TikTok User Stats 2026: Key Highlights
- TikTok reached 1.9 billion monthly users by the end of 2025.
- The Asia-Pacific region leads with 296.8 million TikTok users.
- The United States has the largest TikTok audience, with 136 million users.
- Users aged 25–34 make up 40.3% of TikTok’s audience.
- TikTok has more male users, with 54.6% of the audience.
- K-pop artists like KATSEYE, ENHYPEN, and Stray Kids are among TikTok’s top 10 artists.
- TikTok earned an estimated $28.6 billion in 2025, with advertising as the primary revenue source.
How Many People Use TikTok?
By the end of 2025, TikTok had 1.9 billion monthly users, placing it among the most-used social platforms worldwide.
Compared to 2024, TikTok’s user base grew by about 12% YoY, showing its strong global appeal.
The table below shows how user numbers increased over time, reflecting consistent growth across recent quarters:
| Period | Global TikTok Users |
|---|---|
| Q4 2025 | 1.9 billion |
| Q1 2025 | 1.59 billion |
| Q4 2024 | 1.69 billion |
| Q3 2024 | 1.60 billion |
| Q2 2024 | 1.58 billion |
| Q1 2024 | 1.56 billion |
| Q4 2023 | 1.22 billion |
| Q3 2023 | 1.08 billion |
| Q2 2023 | 1.09 billion |
| Q1 2023 | 1.05 billion |
Source: Statista, DataReportal
TikTok User Demographics
TikTok reaches a wide range of audience, especially in the Asia-Pacific region, with around 296.8 million users.
The table below shows the number of TikTok users across different regions:
| Region | Number of Users | % Change |
|---|---|---|
| Asia-Pacific | 296.8 million | 11.3% |
| Middle East and Africa | 233.9 million | 12.1% |
| Latin America | 189.7 million | 9.3% |
| North America | 122.4 million | 6.0% |
| Western Europe | 102.6 million | 5.6% |
| Central and Eastern Europe | 91.7 million | 5.5% |
Source: eMarketer
TikTok Users By Country
TikTok’s largest audience comes from the United States, with a total of 136 million monthly users.
The US is followed by Indonesia and Brazil with 108 and 91.7 million users, respectively.
The top countries with monthly active TikTok users are as follows:
| Rank | Country | Monthly Active TikTok Users |
|---|---|---|
| 1 | United States | 136 million |
| 2 | Indonesia | 108 million |
| 3 | Brazil | 91.7 million |
| 4 | Mexico | 85.4 million |
| 5 | Pakistan | 66.9 million |
| 6 | Philippines | 62.3 million |
| 7 | Russia | 56 million |
| 8 | Bangladesh | 46.5 million |
| 9 | Egypt | 41.3 million |
| 10 | Vietnam | 40.9 million |
Source: World Population Review
TikTok Users By Age Group
TikTok is most popular among young adults in the US, with people aged 25–34 accounting for the largest share of its user base at 40.3%.
However, TikTok’s appeal is growing across different age groups, as shown in the table below:
| Age Group | % of TikTok Users |
|---|---|
| 18–24 | 25.6% |
| 25–34 | 40.3% |
| 35–44 | 16.5% |
| 45–54 | 9.1% |
| 55+ | 8.5% |
Source: Exploding Topics
TikTok Users By Gender
TikTok’s audience is fairly balanced by gender, with a slight lead from male users. The table below shows how users are divided by gender:
| Gender | % of TikTok Users |
|---|---|
| Male | 54.6% |
| Female | 45.4% |
Source: Exploding Topics
TikTok Usage and Engagement Statistics
While there are no official reports, TikTok’s daily active user base is estimated between 875 million and 954 million.
Average Daily Time Spent on TikTok
Users spend a significant amount of their time on TikTok daily. In the US, adults spend around 52 minutes daily on TikTok, more than on any other platform.
Globally, TikTok also ranks among the highest in daily usage, with users spending around 95 minutes per day on average, often exceeding time spent on platforms like Instagram and Snapchat, and in many cases rivaling or surpassing YouTube.
Source: Backlinko, Statista, DataReportal
TikTok Engagement Metrics
TikTok’s reach is massive, with monthly visits reaching 1.92 billion in February, demonstrating users’ consistent return to the platform.
This high engagement shows why TikTok has become a central platform for content, trends, and social interaction worldwide, keeping users coming back multiple times each day.
The table below covers some important engagement metrics of TikTok:
| Engagement Metric | Statistic |
|---|---|
| Monthly visits (Feb 2026) | 1.92 billion |
| Bounce rate | 51.17% |
| Average Visit Daily | 12:13 |
| Average session duration | 5.8 minutes/session |
| Pages/Visit | 9.06 |
Source: Semrush, DataReportal, Exploding Topics
K-pop’s Role in TikTok’s Global Growth
K-pop dominates TikTok, with top artists and viral songs driving engagement and trends across the platform
Top K-pop Artists on TikTok
K-pop has a huge presence on TikTok, with three K-pop artists, KATSEYE, ENHYPEN, and Stray Kids ranking among the top 10 on the platform’s global artist list.
Fans create millions of videos using their songs every day, spreading dances and challenges worldwide.
This shows how K-pop content has become a major force shaping trends, user activity, and cultural influence on the platform.
The top artists’ list on TikTok is as follows:
| Rank | Artist |
|---|---|
| 1 | KATSEYE |
| 2 | Alan Arrieta |
| 3 | ENHYPEN |
| 4 | Bad Bunny |
| 5 | Stray Kids |
| 6 | Taylor Swift |
| 7 | Lady Gaga |
| 8 | Fuerza Regida |
| 9 | Billie Eilish |
| 10 | Ariana Grande |
Source: TikTok Newsroom, Soompi
K-pop Success Stories on TikTok
K-pop has played a major role in TikTok’s music ecosystem. In 2021, more than 97 million TikTok videos featured K-pop content.
Source: The Korea Times
K-pop tracks have entered major charts like the Billboard Hot 100 and the Global 200, with songs like “Golden” from KPop Demon Hunters reaching #1 and gaining widespread popularity across social media platforms, including TikTok.
Source: Billboard
On TikTok, songs like “Gabriela” by KATSEYE also gained massive attention and earned a Grammy nomination, showing the platform’s power in boosting K-pop worldwide.
Source: Grammy
TikTok Revenue Statistics
From rapid annual growth to diverse revenue streams, TikTok has become a major business powerhouse, earning billions through ads, commerce, and in-app purchases.
TikTok Annual Revenue Growth
TikTok’s revenue has grown rapidly, reaching an estimated $28.6 billion in 2025, showing its strong business expansion.
The platform has seen consistent YoY growth since 2018. The table below shows the year-wise revenue of TikTok:
| Year | Revenue | YoY % Change |
|---|---|---|
| 2025 (est.) | 28.60 billion | +24% |
| 2024 | 23.00 billion | +43% |
| 2023 | 16.10 billion | +68% |
| 2022 | 9.60 billion | +100% |
| 2021 | 4.80 billion | +85% |
| 2020 | 2.60 billion | +643% |
| 2019 | 350 million | +133% |
| 2018 | 150 million | — |
Source: Business of Apps
TikTok Revenue by Type
Most of TikTok’s revenue comes from advertising, accounting for around 77% of its total income, showing how brands rely on the platform to reach users.
The table below breaks down TikTok’s revenue by advertising and in-app purchases:
| Revenue Type | Revenue | % of Total |
|---|---|---|
| Advertising | 17.0 billion | 77% |
| In‑App Purchases | 1-2 billion | 5-9% |
| Commerce | 3-4 billion | 14-18% |
Source: Business of Apps
TikTok Commerce & Secondary Revenue
TikTok’s commerce is growing fast, with TikTok Shop generating around $33.2 billion in 2024 (in GMV), driven by strong demand in Southeast Asia and other key markets.
In the US, TikTok Shop brought in about $9 billion (GMV), showing the platform’s expanding e-commerce influence.
Overall, TikTok’s parent ByteDance generated roughly $155 B in total revenue, with about $39 B coming from international markets (primarily TikTok), making up around a quarter of the company’s income.
Source: Sacra
